Puma Bathrooms
Luxury, refined. Premium suites, brassware and furniture for a bathroom that makes a statement.
Visit site ›A digital-first retail groupWe Back the Brands
We Back the Brands
Defining Digital Retail.
Digital Brands Group is a dynamic, digital-first retail collective. We build, acquire and scale a focused portfolio of specialist brands — delivering exceptional value and frictionless experiences direct to Trade and Public.
Our brands
Puma BathroomsHeating.DirectBathrooms.DirectBathroom.SalesPlumbstore.DirectShowers.DirectPlumb.Direct
7
Specialised digital brands
100%
UK-managed operations
24/7
AI-driven customer success
Daily
High-volume UK orders dispatched
UK
Growing network of trade partners
Who We Are
A unified vision for specialised retail.
We don't believe in a one-size-fits-all approach to e-commerce. Digital Brands Group operates a strategic House of Brands model — creating highly focused, niche businesses that speak directly to specific customer needs.
By building on targeted, exact-match domains, we capture high-intent audiences and build authority within distinct retail sectors. Each brand keeps its own identity and customer base, while being powered by our centralised UK operational and management hubs — enterprise-level efficiency across the board.
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Distinct brands, shared engineIndependent identities, one operational backbone.
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Direct to trade & publicWe sell direct, so value reaches the buyer.
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Built for wholesale tooDistributor-ready pricing for partners who resell our brands.
What We Do
End-to-end digital dominance.
From market research and product sourcing to multi-channel marketing and final-mile logistics, we control the entire lifecycle of every brand.
Niche Specialisation
Identifying high-potential markets and building tailored digital storefronts that serve them with real expertise.
Centralised Operations
Unified operational pods and technology hubs that power multiple brands simultaneously — efficient and scalable.
AI & Automation
Cutting-edge AI and automation streamline customer service, marketing and backend fulfilment across the portfolio.
Frictionless Commerce
Intuitive, conversion-optimised platforms that make the buying journey seamless for every customer.
Our Brands
Seven brands. Every one a specialist.
Each brand stands on its own with a distinct identity and catalogue — together they cover the bathroom, heating and plumbing products Trade and Public buyers need.
Plumbing, direct. Boilers, valves and heating essentials for the trade.
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